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Clay

Clay design.md

Design system notes inspired by Clay.

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Unofficial reconstruction for learning and UI recreation. Not an official design system.

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# Design System Inspired by Clay

## 1. Visual Theme & Atmosphere

Clay's website is a warm, playful celebration of color that treats B2B data enrichment like a craft rather than an enterprise chore. The design language is built on a foundation of warm cream backgrounds (`#faf9f7`) and oat-toned borders (`#dad4c8`, `#eee9df`) that give every surface the tactile quality of handmade paper. Against this artisanal canvas, a vivid swatch palette explodes with personality — Matcha green, Slushie cyan, Lemon gold, Ube purple, Pomegranate pink, Blueberry navy, and Dragonfruit magenta — each named like flavors at a juice bar, not colors in an enterprise UI kit.

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